For businesses and individuals using the Internet as their primary marketing and sales outlet, quality content is vital. You need content for websites, blogs, lenses and article directories. This content is used to drive traffic to your website as well as to provide information and sell your product or service. Hiring a writer to produce that content is the only sure way that you get original, custom written content. Here are 5 tips that will help you hire a quality content writer.
Find the writer: Professional content writers can be found through an Internet search. Feel free to ask other people either in your industry or in your community for recommendations.Once you have located a writer or a few, ask questions. While a good writer doesn't have to be an expert on your product or in your industry, a good content writer should be able to discuss terms such as keyword search or SEO (search engine optimization). Also, a good writer will ask you questions about your business, service or project.
Listen to the writer before you hire. Whether you are communicating with the writer via phone, Skype or e-mail, make sure you're listening to or reading what the writer says. If the writer doesn't use correct English or grammar in those communications, can you trust that you're going to get a quality written product that's grammatically correct?
If the price is too good to be true, ask yourself (and the writer) why? Good writers will produce custom written quality content for each individual client. It takes time to research the product, research keywords and write that content. That takes time and costs money. Don't just assume that you will get the same quality of writing if you hire the lowest bidder than if you hire the highest bidder. It's worth your while to talk to both the highest and the lowest bidders to determine what the differences are.
Hire someone you like. Chances are you may need to hire a writer again or on an ongoing basis. It's easier to work with people you like and can get along with. Before hiring, you might ask yourself whether you would want to work with this person again.
Quality content is important to your online marketing efforts and to your business. Use these 5 tips to help you hire a content writer who will deliver to you the best quality content you could ask for.
(c) Phyllis Q. Edson, March 2012
Phyllis Edson is a professional writer who specializes in writing for the web. Contact her at phyllis.edson@comcast.net to discuss how she can write content for you!
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