There is no denying that SEO is huge. Forget about paid traffic, in my opinion, ranking organically for certain words and phrases gives you the best ROI. Not that there isn't a place for paid traffic, but getting it to convert well and profitably can take just as much work and effort as ranking organically in the search engines. The big question is "how do I pick words that generate traffic and convert to sales?" The three steps outlined below will get you targeted daily traffic and sales if you do it right.
Search for words with high amounts of traffic
It goes without saying that without traffic there will be no sales, but conversely, you can generate high amounts of untargeted traffic and stumble upon a few sales. Here is how to pick the right keywords with high amounts of traffic.
Use the Google keyword tool to do a general search on a term. Google will generate related keywords below your search term along with a monthly search volume for each related keyword. Needless to say, the higher the search volume the better the keyword. I will usually narrow down my keywords to those that get at least 3,000 searches per month. Any less and it may not be worth the effort.
In total I will look for at least 2-3 keywords that generate at least 3,000 global monthly searches. This will ensure that I get targeted traffic to my site on a daily basis.
Do a bit more research for low competition
Unfortunately, just finding a keyword with high amounts of traffic is not enough. We also have to assess the level of competition. Google determines each page's value by assigning a page rank which is measured on a scale from 1-10, 10 being the highest value. As part of your search for finding a money keyword, you will want to select the jackpot keywords with high amounts of traffic and low levels of competition.
Google not only supplies the total monthly searches, but in the adjacent column they also provide a guideline for the level of competition. In my experience, this is a skewed value and not very reliable for measuring the true competition I will be facing. In this case I use a free web browser tool for Firefox called SEO Quake which can be found at seoquake.com.
How do I use SEO Quake? This tool gives me a better, microscopic picture of the strength of my competition. It will list the page rank for each site, which is something Google AdWords does not do. I will take the average page rank of the first 10 listings and see if I have a chance of getting first page rankings. If the average is above a 3, I will move on and search for a different word or phrase. If the average page rank is below a 3 I will go for it, and anything under a 2 will give you a huge opportunity for you to get ranked on the first page within a short period of time. The lower the average page rank, the faster I jump on it!
High AdWords value
We have already done the bulk of the work by performing the first two steps, but just to make sure, we will go one step further. Google provides a Cost Per Click value which can give us insight into the monetary value of the word. This is icing on the cake, and definitely something I take into consideration when picking a keyword.
Essentially, AdWords is a marketplace where people bid on values of keywords. As an example, "buy an iPad" will have a greater value than "iPad weight". This is because advertisers generate more money from "buy an iPad" and are willing to pay more to get a visitor to their site.
The same principle applies to your keywords - the greater the CPC value, the more revenue you can expect to generate. Targeting the highest priced keywords is not always the smartest move, though. To get the best value, you will want to multiply the total monthly searches by its CPC value. This will give you an overall value of the word. You will find that sometimes words with a lower CPC value will get you more monthly revenue simply because it gets more monthly searches.
Use these three simple steps to pick your money keywords and you will see how effectively it works. Simply rinse and repeat and you can have multiple sites generating free traffic and revenue for years to come. Whether your strategy is article marketing, Facebook marketing or SEO, any successful marketer will tell you that the key to your success is implementing your new found knowledge.
For a step-by-step guide on how you can create a lucrative online marketing business, visit my online marketing site where you can also subscribe to my newsletter and get a FREE 26 part video training series on how to make money on the internet!
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