Video is that perfect medium that is capable of telling a story, communicating emotions and creating an impact that could be either memorable or shocking. And we have all seen the power of searching for a solution, a product review or a method for a 'how to' do something on Youtube and its ability to deliver as much relevant search result content as Google itself.
So it stands to reason then that if your goal is to be found on Google for something that your business does or sells then using a video to illustrate and describe what you do or how you do it on a website is really a very SEO friendly way to get noticed and indexed by Google.
Google by it's own admission places more value on a webpage's ability to keep visitors engaged on a page longer and video can deliver that so easily. Google likes video that is informative and tells a story and adds value to the content of the page rather than a blatant outright sales presentation. After all, when most of us search on Google we are looking for an answer to a question or a solution to a problem that we are faced with and we don't necessarily want to be exposed to a sales pitch.
Video is also a good way to engage a webpage visitor by 'show and tell' techniques where words and pictures alone cannot deliver the same impact. Take for example a product demonstration that we recently undertook for a client that wanted to show customers what a home weather station looks like when fully assembled and installed on the roof of a house.
The essence of any weather station is to collect data for wind speed, wind direction, rainfall, temperature, humidity, barometric pressure, etc and transfer the data into the easy to use display interface that the end user can see by selecting various buttons on the display unit. You can imagine trying to show this level of information with traditional words and pictures can only begin to explain the benefits of seeing the weather station in action and fully working.
Now the potential customer can see the benefits and make an informed decision whether or not to buy. It is important to remember that we are not trying to 'sell' the product here; instead we are informing the potential customer about the quality, benefit and usability of the device and suggesting ways in which it can be used.
Search Engine Marketing evangelist Peter Bowen has been involved in website design and internet marketing since the early days of the internet. He now delivers proven online and offline marketing strategies to help clients achieve maximum sales potential for their products and services through website and social media marketing.
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