It's common in various agencies and in SEO companies to find that the social media professionals and the SEO professionals work on the same tasks together for the same clients. However, these professionals find that they experience a disconnect with each other, because they fail to realize how to connect both disciplines for their clients.
The issue is in the overall goal of each project. For example, SEO projects are about creating links, especially inbound links. Within the realm of social media, the goals is to build relationships with online audiences. The social media professional needs to be able to influence the online audience instead of relying upon keywords and links to optimize a website. The social media professional needs to be able to inspire online audiences to get excited about a website venture. If there is enough buzz and excitement built up, then these online audiences will share information about a website with others.
So, what tools do social media professionals and marketers use to create excitement for their client's online projects? They will create posts on Facebook, they will discuss online website ventures on Twitter, and they will create links to the online website being promoted. These methods help to get the word out about one's online endeavors. This is also and example of how social networking and SEO tasks intertwine together.
Of course, every client project will be different, with regards to the client's social media and SEO needs. Some projects might call for more Facebook likes. Some projects might prove to gain traction more effectively with the use of links and the use of keywords. The important thing is that the professionals on the social networking team and the professionals on the SEO marketing team learn how to work cohesively, in order to create a marketing product for their clients that will meet the individual needs of each client.
Another method of creating excitement for a client's website that also integrates the use of SEO and social networking marketing is the use of website contests. Contests have always worked wonderfully, in order to engage consumer interest. This is because everyone loves the idea of winning something. Most people reason that if they have to engage in a few steps in order to have a chance at winning a nice contest price, then the effort is worth it. So, how can a contest be created that utilizes both SEO and social media?
A contest could be initiated on a Facebook fan page, or on a Twitter account. Backlinks to one's blog or webpage would be inserted into these venues. Not only would backlinks be helpful for SERPs, but if the contest participants are instructed to leave a comment on a blog page for example, then they would have no choice but to follow a link to a blog website. In this manner, excitement is created on the social network. The word will spread about the contest on one's social network. However, the backlinks and the website visitor numbers would most certainly help with SEO ranking results!
Social media professionals can work well together with SEO professionals. If these professionals work together in-house as teams, then their task is figuring out how to implement what they do best together, so that the end result benefits their clients. Their clients will feel as if the marketing efforts that they are paying for are being maximized by these joint efforts.
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