Google maps marketing can provide your business with a huge amount of traffic as long as your marketing efforts have been set up properly. There are some that make the mistake of trying to take advantage of the system and end up losing out entirely. Below you will find some important information that will help when it comes to your Google marketing efforts. The mistakes listed below should be avoided at all costs, because although they sound as though they may help to increase traffic to your web presence, they will ultimately get you blacklisted from Google and as a result you will receive no traffic.
· Keyword Spamming
Keywords are very important in a variety of different aspects. One of the main aspects will be to use them in a way that will help people find your company. The problem is, some people use too many of the same keywords that relate to their business or the products and services they provide. This is called keyword spamming. In order to avoid keyword spamming it will be very important for you to determine a proper keyword density for the amount of information you are using in your description. Typically, a keyword should be used for every 100 words used in a description.
· Choosing the Wrong Keywords
Keywords should be chosen on the basis that they have something to do with the products and services you provide. Now, some people will use keywords that relate to their name. This will be fine and dandy as long as your business name is associated with your products and services. If your name is Ed and you sell vacuum cleaners, your targeted traffic will be looking for Ed instead of vacuum cleaners.
· Not Performing Market Research
Market research is extremely important and this should be done before choosing any type of keywords or keyword phrases. The best type of research will be to look at your competition to see exactly what they are doing. The other type of research will be to find out exactly what people are searching for when it comes to your products and services.
· Not Using Other Local Business Directories
This is also very important when it comes to Google maps marketing. Google checks to see if your company name is present in any of the other directories. Your listing will get indexed much quicker if you have a presence in other local directories.
· Not Filling Out Your Profile Properly
Filling out your complete profile will be mandatory. For those that feel they can get away with putting in bits and pieces of information about your business, this is a no-no. Provide as much detailed information about your business as possible, and fill out each and every field that is available. This will ensure that you get indexed, because your profile will be completed 100%.
When it comes to Google maps marketing, if the procedures are performed correctly, you will see targeted traffic driven to your website unlike anything you have ever imagined. It will be important to stick with the information provided above to avoid the mistakes that others make when it comes to using Google maps for marketing.
Onfio is a leading provider of social media optimization services, local business internet marketing, small business seo services, mobile media marketing, google maps marketing, ppc management services and affordable search engine optimization services
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