Although the term "link building" conjures up the image of tiny little men with carpentry tools running around the Internet between websites with large links resembling chains, the idea is really not that far off. Link building is the process of linking one web page to another through words called anchor text.
A link connects the anchor text or an object on one web page (Point A) to another web page (Point B). There are many methods of linking. They are usually initiated by someone at Point B, not Point A. This can be done through pay-per-click advertising on search engines, individual links placed on link lists or reference pages on other websites, and display ads on blogs or websites. Another method is article marketing, where contextual links are embedded in a posted article and link back to the website.
While these are all fine ways to link from, some website pages carry more authority, or link juice, than others with the search engines. Higher authority of links helps increase page ranking. Higher page ranking improves search engine positioning and visibility. Higher positioning and visibility improve website traffic, which in turn bumps up customers and sales.
While it is true that a business can be successful without making any efforts to draw customers to its website, it makes one wonder why a business would operate that way, when link building would bring even more revenue. Link building is a simple idea, although it is extremely time consuming and must be done properly for it to benefit the business. For those that do not have the time, energy or knowhow, there are search engine optimization (SEO) agencies that will do it for their clients. These specialists are well-versed in the process and know which types of links are beneficial and which are detrimental.
The more links there are pointing to Point B, the more likely people are to find the website, which is the basic idea behind gaining web traffic and increasing search engine ranking. The two main types of link building are through paid advertising links and natural or organic links. Paid advertising links are one of the easiest types to secure. The business contacts a search engine advertising company, tells them what keyword terms they would like to target, then places an ad for the keywords to target Point B. In this case, the links from Point A would come from the search engine ad.
Organic links come from other sites that want to share the information with their web page visitors. It may be a blog, article marketing site or like-minded organization.
Author is a freelance copywriter. For more information about search engine advertising, please visit http://www.customermagnetism.com/.
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