Keyword Article Marketing 101

Getting your blog ranked higher in the search engines takes work... a lot of work... we know the benefits of SEO, but sometimes there just isn't enough time to focus on both writing the article the way you want and make it SEO friendly. That's why I wrote this article about Keyword Article Marketing, because you can't always get them perfect...

Creating fresh, engaging content will build a loyal following and drive more traffic to your blog. But, if you're looking to improve your SEO with no budget, tweak your existing articles to get higher search engine rankings by following the advice in this Keyword Article Marketing 101 article.

Even when you do the proper SEO stuff, don't expect your article to be on the first page of Google in a few days. And don't stuff keywords into your post for ranking purposes. It won't really help, and the words probably won't flow well. There are however, several strategies to get your blog posts to rank higher. Instead, focus on these areas of on-page SEO and you'll be able to improve your search engine rankings.

Keyword Research Tools
Google Keyword ToolGoogle Insights for Search to research trends in search phrases.Wordtracker

Premium keyword research tools

Use Your Keyword / Phrase in Your Post Title

Use the keyphrase in the title of your post and in your title tags.

Choose One Keyword / Phrase, Then Write or Tweak Your Article

Find a keyphrase with little competition; but you do want it to have some search traffic (greater than 500). Then write an article that targets that keyphrase or go back through some of your older articles and tweak them for a specific phrase.

Repeat the Keyword / Phrase in Your Article

Include your keyphrase in the first paragraph. This will have little impact on your rankings, but will show your readers that they're in the right place.

Focus on Low-Competition Keyword / Phrases

Don't waste your time going after highly competitive keywords with on-site optimization because you won't be able to rank for them, at least not yet. Take one of the phrases you found while doing keyword research, type it into Google search using quotations, e.g. "how to install WordPress", and then look at the number that appears below the search box. If the number is large (over 25,000), avoid it because it's highly competitive. If it's small, it's easier to score a higher ranking.

Use the Keyword / Phrase in Your Meta Description Tags

Using keywords in your meta description tags doesn't help you rank higher, but when people search Google for a specific keyword(s), Google bolds it in the search results. It won't help you rank higher, but will encourage people to click on the search results.

Find Images Related to Your Keyword / Phrase

When you publish your articles, find related images and use your keyphrase in the alt description of your image.

Summary of the Components Your Article Should Have

If you have a picture for your article, name it the same as the keyphrase you're trying to rank for, e.g. keyphrase = network marketing leads, your image should be named network-marketing-leads. I generally go with about 400x300 in size, 256 colors, save as a ".jpg" or ".png". When you put the image in your blog post, link it to your article post slug (url of the article). Make the "alt tag" for the picture the same as the keyphrase.

You should have at least 1 of each:
H1 tagH2 tagH3 tagUnderline tagItalics tagBold tag

In the first paragraph, try to use the keyphrase twice; make this your H1 tag and link the specific keyphrase to the url of the article. When this article gets placed on other blogs or websites, it creates a link back to this article (backlinks). What I typically try to do is use the keyphrase in the first paragraph, bold it, underline it, and put it in italics; this way I kill 4 birds with one stone (as shown above).

In the second or third paragraph use the keyphrase again; make this paragraph your H2 tag. In a paragraph toward the end of the article use the keyphrase again; make this paragraph your H3 tag.

For the post tags, use the keyword and related phrases, this is where the Google keyword tool will help you find related keywords. 5-10 good keywords will usually suffice. Your main keyphrase should be used roughly once per every 100 words; the length of the article should be roughly 450-600 words.

You can also use various WordPress plugins that will help you optimize your blog posts; there are many good SEO plugins that will assist you in following these basic techniques, tell you what you're missing, and score your article.

If you're serious about taking your business to the next level, click here to check out a system which is dedicated to teaching you how to grow your Network Marketing Business & you can learn from the best of the best.

It's time to stop struggling and put your business on the fast track, wouldn't you agree?

If you liked this article, check out My Blog, where you'll find free network marketing training, tips, tricks, social marketing strategies, & other resources for online & offline marketing.

Keyword Searching And Your Most Important Product

So, you have your website set up and now you are waiting for the traffic to come so you can show them the great merchandise or services you have, is that what's happening now? Many just like yourself are waiting for the same thing. The problem is when that doesn't happen and people are not sure what's wrong and why no one is wanting what they have. The problem, my friend, is associated with keyword searching. Put simply, keyword research is finding what people are looking for and what they want? If you were in my office and told me the scenario I mentioned above, I would have to ask you if you had done any keyword searching.

First, let me tell you what keyword searching is and why it's so important to your online success. When you go into Google and you enter a term to find out its popularity you are doing exactly what I am referring to, you are looking to see if what you entered is what people want. This is what you're looking at and what it means.

Your search result is the amount of competition you will have to compete with. If there is a lot you have to ask yourself, and I mean honestly, if you think you can get your page to the top ten with the amount of results you pulled up.When you are looking at the competition, if you compare that to the traffic it will give you an approximate number in relation to how much a PPC will be. Higher traffic to a site means the PPC will be higher, at least it has in my experience.

The point of all this, and and why I'm explaining what you are looking at when you do your keyword research, is to let you know how much value you can place on your results. If you find a term that has lots of traffic but millions of results of competition, then you can pretty much figure you can't use it. If, however, you find one with massive traffic and not much competition, then that's one to go after. Keywords are the backbone of your business. In the brick and mortar world, it's called supply and demand. For, us in using keyword searching, our product is more often than not: words. And that, is why, doing research about what people are searching for is so important.

If you're looking for an honest, ethical, and legitimate opportunity to generate a full-time income, please click here. For free training, free education, and a free income generating website, visit Here, today.

Keyword Research When Doing Search Engine Marketing

By Randall A Magwood

One of the main purposes of building your website should be to design it in a way that makes it look search engine friendly. Each page of your website that you create should be designed to rank high in the search engines. Now this may be tough for you as a beginner, but you should know that it's definitely attainable.

On every page, you will want to do your keyword research and optimize every page of your site with a particular keyword. To do your keyword research, you can start with Google's free keyword tool. This tool will show you the keywords that people have been entering into Google, and it shows how many times people typed in this particular keyword. To use this tool, simply go to Google and type in "Google keyword tool".

Now after you've done your keyword research, you will want to start the optimization process. When inserting your keyword into your webpage, you will want to do a few things. The first thing that you will want to do is to strategically insert your main keyword phrase throughout your webpage.

Your main keyword phrase should be listed in the title of your webpage also. This is something that the search engines will look for immediately when taking a look at your website. After you've inserted your keywords into your title, you will want to insert them into your webpage content also.

At this point, you will want to strive for a "keyword density" of around 2% to 3%. Keyword density refers to the number of times your keyword shows up in your webpage. If you overdo it, Google will think that you're doing "keyword stuffing" to try and manipulate the search engines, and will lower your search engine rankings.

When using keyword density in your business, you will want to make sure that it is still readable. Some people like to "spam" their webpage with a particular keyword so that the search engines can find it, but when a real life visitor views their webpage, the article doesn't make sense at all.

So if you use keyword density and you find that humans aren't reading it in the way that they should, then you will want to modify your content and make it human readable. This is why a good keyword density of around 2% to 3% is a good rule of thumb to go by. And never do keyword stuffing, it will get you nowhere.

If you're good at writing articles, I think you can use this search engine marketing advice to your advantage. If you choose to outsource your content creation, make sure you choose a writer who is a pro at keyword research and can create for you content that is good and readable.

You may end up spending $5 per article, but if the article makes you $20 or more, then it will have been worthwhile to do for your business.

Take these search engine marketing tips and use them to improve your sales and profits today. Once you start using these tips, you'll see that they are incredibly easy to do.

Good luck with using search engine marketing in your business today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com

Keyword Searching And Your Most Important Product

By Larry L O'Connor

So, you have your website set up and now you are waiting for the traffic to come so you can show them the great merchandise or services you have, is that what's happening now? Many just like yourself are waiting for the same thing. The problem is when that doesn't happen and people are not sure what's wrong and why no one is wanting what they have. The problem, my friend, is associated with keyword searching. Put simply, keyword research is finding what people are looking for and what they want? If you were in my office and told me the scenario I mentioned above, I would have to ask you if you had done any keyword searching.

First, let me tell you what keyword searching is and why it's so important to your online success. When you go into Google and you enter a term to find out its popularity you are doing exactly what I am referring to, you are looking to see if what you entered is what people want. This is what you're looking at and what it means.

Your search result is the amount of competition you will have to compete with. If there is a lot you have to ask yourself, and I mean honestly, if you think you can get your page to the top ten with the amount of results you pulled up. When you are looking at the competition, if you compare that to the traffic it will give you an approximate number in relation to how much a PPC will be. Higher traffic to a site means the PPC will be higher, at least it has in my experience.

The point of all this, and and why I'm explaining what you are looking at when you do your keyword research, is to let you know how much value you can place on your results. If you find a term that has lots of traffic but millions of results of competition, then you can pretty much figure you can't use it. If, however, you find one with massive traffic and not much competition, then that's one to go after. Keywords are the backbone of your business. In the brick and mortar world, it's called supply and demand. For, us in using keyword searching, our product is more often than not: words. And that, is why, doing research about what people are searching for is so important.

If you're looking for an honest, ethical, and legitimate opportunity to generate a full-time income, please click here. For free training, free education, and a free income generating website, visit Here, today.

Steps To Do Keyword Research

By Joy Kumar Das

Keyword Research precedes Website creation and, of course, the start of Search Engine Optimization (SEO) job for a site. Understanding of how to do keyword research or how to start keyword research job is primary necessity for one who intends to brainstorm the complex process. Here are 5 steps that can deliver effective solutions to the process.

Step One:

Identify Your Landing Pages:

Landing pages are usually your Home Page or Doorway Page, and can be some specific internal pages too. They can even be the types of internal pages like general categories, sub-categories, and product pages.

Step Two:

Do Rough Keyword Research:

Once the landing pages and their specific subjects or topics are identified, distinguished and fixed, the next step will be brainstorming. Come up with a short-list of keywords for each page or page type. Just rely on your common sense, and try to imagine how a real customer might look for your products. Try to prepare a list accordingly.

Step Three:

Check Keyword Popularity:

Copy and paste the keywords from your Keyword List in the Google Keyword Tool (GKT). GKT is the most powerful, reliable and important tool in the whole process of keyword research.

(i) It will help estimate the average number of searches for all keywords from the first list and help to find out new keywords.

(ii) Once you have measured the search volume, low-volume keywords have to be cast out.

(iii) Add all keywords hinted by GKT to the list.

(iv) Prepare second list of keywords, and move on.

Step Four:

Do Competitor Analysis:

However, it is the most difficult step. Now you need to expand the list by adding other good keywords and removing the most competitive ones. The main tasks during competitive research and analysis involve as follows:

(i) Discover strong sites and your direct competitors. The first task, namely discovering strong sites and strong direct competitors, is simple. Just "Google" or browse the web to short-list the best keywords from the Second Keyword List and distinguish 3 to 5 (rarely more) strong competitors using data provided by SEO Quake Firefox extension.

(ii) Evaluate your competition for the specific keywords and throw out the most competitive ones, which might not be effective not in terms of ROI (return on investment). This second issue is solved by scanning Google SERPs for particular keywords. Set aside a keyword when old and powerful sites wield influence over them in Top-20 pages.

(iii) Discover good keywords that you have not included in the keyword list yet. The third task is the simplest one. Look for new keywords by following the below-stated ways:

(a) Look through the Meta-Titles and Landing pages of most powerful competitors. There must always be something useful there.

(b) Download the lists of organic and AdWords keywords of your competitors from SEM Rush site.

(c) Scan the anchors of links obtained by Yahoo or program CS Yazzie.

(iv) Prepare the third Keyword List.

Important: SEO Quake summarizes the information from the following services: Compete site (lets you know the amount of traffic), Alexa site (lets you know the amount of traffic), Google site (lets you know the number of pages in the index), Yahoo site (lets you know the number of links to a site), and Domain Tools site (lets you know domain information), etc.

Step Five:

Finalize The List:

Check out the third keyword list once again with Google Keyword Tool (GKT) to cast out the keywords with Low Search Volume (LSV), and again check out them in Google SERPs with turning SEO Quake extension on to see the level of competition; Scan and evaluate their quantity to ensure they are not too numerous. And now start preparing the fourth and final keyword list.

By the way, if you want to learn more about how to get a perfect and professional website designed, drive traffic to the website and increase online success, you may check this out: http://citytechcorp.com/search_engine_marketing.html

Keyword Article Marketing 101

By Ron Chordigian

Getting your blog ranked higher in the search engines takes work... a lot of work... we know the benefits of SEO, but sometimes there just isn't enough time to focus on both writing the article the way you want and make it SEO friendly. That's why I wrote this article about Keyword Article Marketing, because you can't always get them perfect...

Creating fresh, engaging content will build a loyal following and drive more traffic to your blog. But, if you're looking to improve your SEO with no budget, tweak your existing articles to get higher search engine rankings by following the advice in this article.

Even when you do the proper SEO stuff, don't expect your article to be on the first page of Google in a few days. And don't stuff keywords into your post for ranking purposes. It won't really help, and the words probably won't flow well. There are however, several strategies to get your blog posts to rank higher. Instead, focus on these areas of on-page SEO and you'll be able to improve your search engine rankings.

Keyword Research Tools
Google Keyword Tool Google Insights for Search to research trends in search phrases. Wordtracker

Premium keyword research tools
SEObook SEOmoz

Use Your Keyword / Phrase in Your Post Title

Use the keyphrase in the title of your post and in your title tags.

Choose One Keyword / Phrase, Then Write or Tweak Your Article

Find a keyphrase with little competition; but you do want it to have some search traffic (greater than 500). Then write an article that targets that keyphrase or go back through some of your older articles and tweak them for a specific phrase.

Repeat the Keyword / Phrase in Your Article

Include your keyphrase in the first paragraph. This will have little impact on your rankings, but will show your readers that they're in the right place.

Focus on Low-Competition Keyword / Phrases

Don't waste your time going after highly competitive keywords with on-site optimization because you won't be able to rank for them, at least not yet. Take one of the phrases you found while doing keyword research, type it into Google search using quotations, e.g. "how to install WordPress", and then look at the number that appears below the search box. If the number is large (over 25,000), avoid it because it's highly competitive. If it's small, it's easier to score a higher ranking.

Use the Keyword / Phrase in Your Meta Description Tags

Using keywords in your meta description tags doesn't help you rank higher, but when people search Google for a specific keyword(s), Google bolds it in the search results. It won't help you rank higher, but will encourage people to click on the search results.

Find Images Related to Your Keyword / Phrase

When you publish your articles, find related images and use your keyphrase in the alt description of your image.

Summary of the Components Your Article Should Have

If you have a picture for your article, name it the same as the keyphrase you're trying to rank for, e.g. keyphrase = network marketing leads, your image should be named network-marketing-leads. I generally go with about 400x300 in size, 256 colors, save as a ".jpg" or ".png". When you put the image in your blog post, link it to your article post slug (url of the article). Make the "alt tag" for the picture the same as the keyphrase.

You should have at least 1 of each:
H1 tag H2 tag H3 tag Underline tag Italics tag Bold tag

In the first paragraph, try to use the keyphrase twice; make this your H1 tag and link the specific keyphrase to the url of the article. When this article gets placed on other blogs or websites, it creates a link back to this article (backlinks). What I typically try to do is use the keyphrase in the first paragraph, bold it, underline it, and put it in italics; this way I kill 4 birds with one stone (as shown above).

In the second or third paragraph use the keyphrase again; make this paragraph your H2 tag. In a paragraph toward the end of the article use the keyphrase again; make this paragraph your H3 tag.

For the post tags, use the keyword and related phrases, this is where the Google keyword tool will help you find related keywords. 5-10 good keywords will usually suffice. Your main keyphrase should be used roughly once per every 100 words; the length of the article should be roughly 450-600 words.

You can also use various WordPress plugins that will help you optimize your blog posts; there are many good SEO plugins that will assist you in following these basic techniques, tell you what you're missing, and score your article.

If you're serious about taking your business to the next level, click here to check out a system which is dedicated to teaching you how to grow your Network Marketing Business & you can learn from the best of the best.

It's time to stop struggling and put your business on the fast track, wouldn't you agree?

If you liked this article, check out My Blog, where you'll find free network marketing training, tips, tricks, social marketing strategies, & other resources for online & offline marketing.