3 Tips for Getting More Traffic to Your Website

By Karri Hull

Don't Make the Main Theme of Your Website too Broad. If you ever want to have a chance on getting your website ranked on the first page of Google, you should never build a website that has too broad of a topic. Remember, most of the sites that are in the top Google spots for broad topic themes have been peak optimized by top SEO professional, have been around for years and thus have thousands of quality link backs all over the web, and probably have dozens of pages of quality, keyword rich content throughout the site. The chances of you coming along and displacing them are nearly impossible. However, by concentrating your site on a main theme niche keyword, and then use your other keywords as category keywords, your chances become very good to be found on the first page of Google for your theme topic. For example, if you were going to build a website in the weight-loss industry, you might choose the "Losing Weight Through Aerobic Exercise" as your main theme keyword. Then you would search for other keywords related to this to write your content pages around that.
Make sure that your keywords are all relevant. By relevant keywords I mean those that come together to form a cohesive assembly of topics, almost like an instruction manual containing individual chapters and topics. Your goal is to build your blog or website around your main theme keywords. For instance if you are in the protection dog training business, using keywords in your website that have to do with boarding your dog, cleaning your dog's teeth, or housetraining your dog, wouldn't be relevant..However, if you were building a website about dog training, you could create content around keywords such as puppy training guides, dog training collars,etc. Relevancy is an important in Google's algorithm factoring when ranking the order and importance of websites. And if you can get listed on the first page of Google you'll definitely be getting more traffic to your website.
Make sure your keywords are being searched and don't have too much other competition. Google has an awesome tool called the Google Keyword Tool that you should always use before deciding on your keywords, to see how many times per month, if any, your keyword ideas are being searched. What makes total sense to you, might not be a popular term that people are searching for at all. And if nobody's searching for it, then writing content rich with that term won't help people find you. And if there are millions of other websites based around the same keywords, you're going to have a harder time still. The rule of thumb is to find keywords that have a competition factor of less than 15,000 in the Google search results.

I hope this has cleared up some of issues involving getting your site ranked higher on Google, and that soon you will indeed be getting much more traffic to your website.

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Increase Online Traffic to Your Small Business Website

By Michael McGarry

Most small businesses now have websites. This is great but what often happens is a small business will contract a web developer to make a stunning website with none to very little consideration to search engine optimisation or SEO strategies. It's no good developing a stunning website if no one can find it. This article will show you hwo to increase traffic to your small business website.

It's critical for a small business that their website can be found easily. So how can a small business increase online traffic to their website? There's a few essential ingredients that you can and should do even if you have a low budget online marketing plan.

1. Education

It's important for a small business owner to educate themselves on what search engine optimisation (SEO) is. This means knowing how Google and the other search engines work so you can play their game by their rules. There's a heaps of websites out there which will help you understand SEO and how to achieve it.

2. Get on the campaign trail

Just like a business plan your small business needs an online marketing campaign plan. This sets out what you are going to use to increase traffic to your website. There is so much available from keywords, Facebook optimisation, online article writing, social bookmarking, video for SEO and on it goes. The evolution of online marketing has come long way since banner ads and email newsletters. Make sure you have a clear plan on what online tools you are going to use and how you're going to use them.

3. Onsite marketing

Once you know what SEO is and how it works it's now time for your small business to practice some onsite online marketing. This means fine tuning your website with profitable keywords that are high in demand and low in supply (much like real estate). You can use Google keyword tool for this or Wordtracker which is a paid service.

Then you must strategically place your keywords and know the difference between head keywords and long tail keywords. An often underestimated but effective technique for onsite marketing is using images for SEO.

4. Offsite marketing

This means getting online traffic to your website by using websites and tools away from your website. This is all about social media marketing for small business. Confused? Let me explain. A lot of small businesses now have a Facebook page for their business. There are a lot of Facebook marketing tips available but this and Twitter, being the two main social media sites, are where you should be doing most of your offsite marketing do people are enticed to go to your website and see what you have to offer.

5. Trust Marketing

Do you use social media to flog your product or service? FAIL! This is a massive mistake that a lot of small businesses make and it really amounts to spam. You must as a small business use Facebook, Twitter, Youtube and Google+ to build relationships through Trust Marketing.

6. Synergy

I mentioned at the start about having a good clear online marketing campaign plan. It's very important that your strategy is synergised. Make sure that your message is consistent across the different sites and tools you are using.

7. Measure

It's no good having a great small business website, an unreal Facebook landing page, a regularly updated Twitter account or a thousand online articles all going to your website. You MUST also measure how each marketing channel is working. Just like asking a customer or client who calls your business or comes in "How did you find us?" Well the great news about online marketing is that you don't have to ask the customer that, you can find that information out easily by various internet marketing analytic programs available. Facebook has 'insights;, Google has Adwords, and there are heaps of companies that offer similar but more sophisticated measurements.

Measuring what your best keywords are, where your customers are from, what they are clicking on and so on will be enormous help to you in adapting your online marketing strategy to fine tune it for massive results.

These are just come of the essential internet considerations a small business must make in their online marketing. Of course there are many others and these should not be ignored. Online marketing takes time, it takes patience and it takes perserverance. Is it worth it?

Absolutely. Can you do it easily? Yes you can.

Do you need personalised, powerful and profitable online marketing? Don't hesitate.

How to Get Traffic Using Offline Methods

By Ina R Seno

Most businesses found online are entirely ignoring the very affordable marketing methods at our disposal in the real offline world. That is a fact. It's now time for you to bring the offline people straight right to your Internet website. Advertising and marketing offline, utilizing the strategies below is an efficient method to deliver new customers to your Internet website. These time-tested methods have been used in the past to captivate the attention and bring your new customers over the Internet for the primary purpose of checking out your website.

1. Classified Ads
I bet you've forgotten these already. Somebody in the offline world needs your product. You need to inform them about your product. With the multitude of publications which have their own targeted set of audiences, this is no miracle that your product will surely find its way to the right customer. No matter what product you're promoting, there is a trade publication out there that will feature it. You create the classified that serenades their interest and invite them over through your website address or URL. Say goodbye to long postal addresses.

2. Press Releases
It is day one of your business website. It's also the first day of your online presence. Nobody wants their first launch to be silent one. The entire purpose of launching your business is to let the world know that you're here and serious about providing quality service or products. Let the online and offline realms feel this endeavor of yours. Use the local press to announce the launch of your Internet business website. There are free and paid ways to do this depending on your budget. You just need a noteworthy news angle. Contact your local press and see how you can accomplish this step by step.

3. Business Cards
Remember this, the most successful Internet business websites judiciously use a variety of both offline and online strategies to divert more targeted visitors to their site. Whenever you attend social events in your neighborhood, don't forget your business cards. Hand them out courteously to your friends, family members or the ones you met at the social event. There is nothing easier than this. You get the chance to get some suggestions and if they've seen your website already, some constructive criticisms. Just make sure you place the URL of your business on the business card OK? Also, you can place your business cards or flyers on the local community bulletin boards, grocery stores and other suitable locations.

4. Partnership with other offline businesses
I know competition can be tough. But I still believe that there are plenty of customers to go around to. Talk to other offline businesses that cater to similar audiences. In exchange, you can tell them that they can place an ad on your website.

5. Sticker Campaign
Involve the present members of your website. Hold a contest and whoever sells the most stickers with your URL shall win reward points or special discounts. Members who provide referrals should be given plus points too.

Remember that these offline methods have stood the test of time. They were here before the Internet came. They might have been neglected, but never forgotten. Use them to your advantage. Any Internet business website owner can increase targeted traffic that converts to any website using any one of these offline techniques.

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